Originally founded in 1992, FUBU (@fubu) an acronym for âFor Us By Usâ is an American legacy brand that changed the course of global fashion history. A fashion staple of the 90’s, FUBU tapped into the rise of Black artists like LL Cool J, Lil Kim, and Nas for their iconic advertising and marketing campaigns, which all helped FUBU to become a large-scale, globally recognized brand by the early 2000âs. Now, 30 years later, FUBU is reclaiming its place in the industry with reimagined and all-new products available exclusively at the new US website fubu.com. Newly dropped pieces like the FUBU Corduroy Knit sweatsuit sets, Camo Signature Logo hoodies, and embroidered Equality hoodies have all already been seen on the original founders Daymond John, J. Alexander Martin, Keith Perrin, and Carlton Brown as well as on FUBU fans both old and new including Lil Nas X, Kyle Kuzma, and Gabe Vincent. Fubu customers will note a new level of attention to detail in the p