One of the world s leading family-owned fine wine companies brings-to-life the JCB Collection through the power of NFC Technology
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A tap of any modern smartphone to a ‘JCB by Jean-Charles Boisset’ wine bottle confirms authenticity and provides unpreceded access to the wine’s personality, creator, origins, quality, rankings, and a personalized journey into the JCB Collection.
As the first wine group to grant its customers unparalleled levels of transparency into the wine s origins, the JCB Collection is cementing its position as an innovative leader in its industry GLENDALE, Calif. (PRWEB) May 12, 2021 Avery Dennison Corporation and supply chain transparency provider SUKU today announced a new collaboration with the Boisset Collection, one of the world’s leading family-owned fine wine companies. By leveraging Avery Dennison s and SUKU s NFC (Near-Field Communication)-enabled tagging solution
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Avery Dennison and supply chain transparency provider SUKU have formed a new collaboration with the Boisset Collection, a family-owned fine wine company, for its ‘JCB by Jean-Charles Boisset’ wine bottles.
By leveraging Avery Dennison s and SUKU s NFC (Near-Field Communication)-enabled tagging solution within the wine label itself, wine connoisseurs can simply tap their smartphone on the label to find out more about the wine, including exclusive content, stories, videos, origin, tasting notes, and a personalised message from creator Jean-Charles Boisset (JCB).
The technology, which uses the Avery Dennison Smartrac Circus NTAG 213 integrated within SUKU Omni s supply chain transparency solution, launches today for VIP guests of the JCB Tasting Salon in Yountville, California. Feedback from this exclusive group will help shape plans for a wider launch in summer 2021, which will see the technology gradually introduced across the range of wine offerings within the Boisset Collecti
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