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Jim Fairlie A SINGLE marketing brand for all sustainable Scottish produce is to be created, with Scotch beef, lamb and pork to lead the way, funded by £1.5 million from the newly devolved red meat levy. The ScotGov plan is that the brand – ‘Sustainably Scottish’– will eventually be available to all Scottish based producers, manufacturers and suppliers, big or small, that can satisfy stringent criteria on provenance and low carbon operations. As part of its plans to secure a strong recovery for Scotland’s food and drink sector after Brexit and the pandemic, the SNP administration has also pledged to create a Scottish Food Agency to promote food, drink and horticulture, attract investment, help increase processing capacity and improve supply chains and infrastructure.

Perth and kinrossUnited kingdomJim fairlieScottish food agencyPerthshire southSustainably scottishபெர்த் மற்றும் கிந்ரொஸ்ஒன்றுபட்டது கிஂக்டம்ஜிம் ஃபேர்லிபர்த்‌ஶிர் தெற்கு