Dec 17, 2020
Hennessy, the world s best-selling Cognac and Official Spirit of the NBA, WNBA, NBA G League and USA Basketball, commemorates the progressive vision of the sports league and celebrates the tip-off of the 2020-21 NBA Season with new creative and consumer offerings rolling out Dec. 21. For more than 250 years, Hennessy has celebrated those who push the limits of potential through its Never stop. Never settle. ethos and will continue this tradition by launching an elevation of last year’s “Lines” campaign. The creative pays tribute to players’ unwavering commitment to drive culture forward, on and off the court. Spots debut across TV and Hennessy’s Instagram and Twitter channels just in time for the NBA season tip-off on Dec. 22 at 7 p.m. on TNT