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Jewelry12/03/2021 12:07
Consumers don’t like feeling rushed when making luxury purchases, and brands like Breitling have found a suitable solution. #BreitlingSelect allows subscribers to try up to three Breitling watches in a year from a dedicated portfolio of timepieces. Part of the offer is that the subscribers will then be able to purchase one of the three watches at a special price.
How does it work? After registering on Breitlings’ website and signing a contract, participants will pay a one-time subscription fee of USD 450 and subsequently make a monthly payment of USD 129, for 12 months. Subscribers can then choose their first watch, which will be delivered straight to their doorstep. “This program is a natural extension of our ambitious digital strategy, most visible through our thriving e-commerce and our new blockchain-enabled digital passport. Both reset the way we engage with our clients. This is not only a substantial innovation in the watch industry but also a de
Has the pandemic changed our tastes? Breitling CEO Georges Kern believes so. âWhat was cool pre-Covid is not cool post-Covid,â he says. âI think in-your-face luxury â with V12, yellow, loud cars â is over.â The new luxury, in his eyes, is much more informal, defined by meaningful experiences, authentic lifestyles and the great outdoors.
While Breitling has never operated at the âflashy carâ end of the watch market, its latest piece is particularly keyed into Kernâs vision of post-pandemic credibility. The Breitling Top Time Deus Limited Edition (1,500 will be made) partners the watchmaker with Australian custom bike specialist Deus Ex Machina, which has a cult following both for the quality of the machines it makes and for the culture it has fostered. Its shops are hybrid spaces where you can buy Deus products, sure, but also enjoy a coffee and listen to music in the company of like-minded others. It might seem a niche brand, but Kern say
Breitling Teams Up With Australia s Most Iconic Motorbike Brand On New Watch dmarge.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dmarge.com Daily Mail and Mail on Sunday newspapers.
The five-figure motorbike customiser loved by the A-list releases a limited-edition watch
From Orlando Bloom to Ryan Reynolds, Deus Ex Machina has captivated those with charmed lives - and its new Breitling collab is on the money
23 February 2021 • 6:09pm
Orlando Bloom in Los Angeles in 2012 with one of his customised Deus Ex Machina motorbikes
Credit: Getty Images
Ryan Reynolds, Bruce Springsteen and Orlando Bloom have one thing in common besides their fame: they have all been clients of big ticket motorbike customiser Deus Ex Machina.
Literally meaning ‘God from the machine’ in Latin, the company was born in Australia in 2005 when designer Carby Tuckwell sold out of his design agency and came together with entrepreneur Dare Jennings who had just sold his surf brand Mambo. It quickly became a leading service for the rich and famous, offering immaculately designed customisations that can cost five figures.