Harry Butt on how he won the pitch to make Tame Impala’s latest music video
The London-based animator, director and designer explains how he visualised Tame Impala s first ecstasy experience in the video for new track, Breathe Deeper.
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Britain’s first lockdown in the spring of 2020 produced a gargantuan amount of creative projects from individuals and studios far and wide. Harry Butt, a multidisciplinary designer heading up the self-titled Butt Studio, is part of this cohort with last year’s lockdown actually serving up his most sizeable project to date. Pushing his experimental approach to animation one step further, Harry teamed up with the one and only Tame Impala for the video of their latest release;
Tuesday, December 22, 2020
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Typically, each December, scores of publications WIRED included race to line up and count down all of their favorite movies, television shows, books, albums, what-have-yous. This year, of course, is different. Covid-19 delayed, or outright canceled, the release of a lot of the culture we’d often write about, making a traditional set of lists feel like the wrong move. Meanwhile, the year brought a lot of wonderful surprises and opened the door for more low-key, lo-fi art. 2020 was also a year during which a lot of people turned to culture for comfort, and the stuff they chose wasn’t always typical. To that end, we’re rounding out this year with a megalist of everything that got us through the past 12 months. We hope it helped you too.