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Johnson & Johnson Vision searches for APAC marketing lead Details 12 January 2021
Johnson & Johnson Vision is on the lookout for a head of marketing, Vision Care Asia Pacific to oversee its portfolio of brands in the region and all of Vision Care s beauty brands globally. The brands in its portfoliio include ACUVUE, blink, iLASIK, LipiFlow, and TECNIS Symfony.
The appointed individual will direct and coordinate critical processes related to business planning, marketing plans, portfolio management and development, market research, new product launches, business performance tracking, and multi-channel marketing, according to the LinkedIn job post.
Additionally, the marketer will also develop and implement omni-channel marketing strategies to optimise the customer experience, increase marketing effectiveness, and improve customer satisfaction. Meanwhile, the individual is required to ensure that brand stewardship, innovation and strategy,
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An Introduction to Polymeric Materials for Medical Devices
By Eric R. George, Ph.D., of ERG Polymers LLC
This short review serves as an introduction to the utility of polymeric materials employed in healthcare and medical devices (MD). Some terminology and nomenclature used to commonly describe polymers are discussed as well as a process for material selection. Polymer structure and chemistry as related to specific MD application requirements are introduced.
Polymers are macromolecules that range from biopolymers (produced from natural sources like proteins and cellulose) to synthetic commodity, engineering, and high-performance polymers used in medical devices in addition to household goods, automotive, and aerospace applications, to name a few. Polymers can be broadly classified as thermoplastics or thermosets, meaning they become malleable or hardened (set) with temperature, respectively. The focus here is on thermoplastics but includes an example of a thermoset. Polymers are p
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