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By Emmanuel Obeta According to Roland Barthes, meaning can be elusive; it flows and drifts and is often hard to pin down. Regardless of that it still remains an endless search engraved in the heart of man. Meaning is also not manufactured or cast in concrete nor is it a given; it is up for negotiation and interpretation and the individual plays a very active role in the creation of this meaning. In trying to define or arrive at the meaning of brands maybe the best place to start will be the history and origin of brands. Branding arguably commenced in ancient Egypt where brick makers were said to have put symbols on their bricks to identify them. In Europe the earliest signs of branding were the medieval guilds’ efforts to require craftsmen and craftswomen to put trademarks on their products to protect themselves and consumers against imitation and inferior quality. In the United States cattle ranchers would brand their livestock to more easily identify them. Manufacturers began t

United statesEmmanuel obetaDavid aakerJohn sherryAmerican marketing associationPublic serviceRoland barthesMarketing consultantDirectorate levelஒன்றுபட்டது மாநிலங்களில்டேவிட் ஆக்கெர்ஜான் ஷெர்ரிஅமெரிக்கன் சந்தைப்படுத்தல் சங்கம்பொது சேவைசந்தைப்படுத்தல் ஆலோசகர்இயக்குநரகம் நிலை