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Several major US quick-service restaurants are featuring Alaska pollock promotions for the Catholic Lenten period this year, a sign not only of fast-food s resilience in the face of the pandemic, but of pollock s success as the go-to option for Lenten promotions.
Chains including Wendy’s, Long John Silver’s, BoJangles, Arby’s, Del Taco, Jack-In-The-Box, White Castle, Sonic, Captain D’s, and, of course, McDonald’s are featuring wild Alaska pollock as part of their Lent promotions.
Several of those popular restaurants this year chose to make the switch from cod or other species to Alaska pollock, according to the Association of Genuine Alaska Pollock Producers (GAPP), and worked with suppliers to feature tested messages directly out of GAPP s Wild Alaska Pollock messaging toolkit.
Feb 17, 2021
The American Egg Board (AEB) recently joined forces with Wendy’s to help further the brand’s successful expansion into the breakfast daypart, partnering on a custom social media influencer program that leveraged consumer affinity for eggs to drive off-premise breakfast consumption in key markets.
“Wendy’s was built on fresh, real ingredients and our recently launched breakfast menu is no exception,” said John Li, vice president of culinary innovation at Wendy’s. “Our partnership through the AEB’s new program helped us expand on consumer demand for a high-quality breakfast by highlighting the inclusion of real, fresh-cracked eggs on our breakfast sandwiches and inspiring drive-thru and delivery orders across our key markets.”