Behind the Work 841 Add to collection
The director tells LBB how he created an escapist adventure, packed with zombie invasions, a dinosaur encounter and a D-Day landing in Ukraine for the Facebook-owned VR platforms
As Covid continues to keep many of us stuck in our homes, the appeal of escaping into a virtual world only grows stronger. And so, Ian Pons Jewell’s recent Oculus ad, which whisks us to a galaxy far, far away and beyond couldn’t feel more relevant right now. And after a year of fairly small, Zoom-call-recorded ads, this ambitious, world-hopping point of view adventure feels pretty liberating.
Super Bowl Ad Challenge: Get Noticed, Avoid Irking Viewers
Bloomberg 2/2/2021 Gerry Smith
(Bloomberg) When Mountain Dew released a teaser of its new Super Bowl commercial last week, the clip featured a computer-animated dog made of watermelons and no people.
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That was by design. With Covid-19 still spreading, Mountain Dew’s ad agency made the spot with as small a crew as possible and as far apart as the team could keep them. Producers watched the shoot from home. A backup crew was ready to replace anyone who tested positive.
“We created the majority of it in CGI,” said John Doris, head of integrated production at TBWA\Chiat\Day New York, the Omnicom Group Inc. division that made the spot for PepsiCo Inc.’s Mountain Dew brand.
By GERRY SMITH | Bloomberg | Published: February 2, 2021
Stars and Stripes is making stories on the coronavirus pandemic available free of charge. See other free reports here. Sign up for our daily coronavirus newsletter here. Please support our journalism with a subscription. When Mountain Dew released a teaser of its new Super Bowl commercial last week, the clip featured a computer-animated dog made of watermelons and no people. That was by design. With covid-19 still spreading, Mountain Dew s ad agency made the spot with as small a crew as possible and as far apart as the team could keep them. Producers watched the shoot from home. A backup crew was ready to replace anyone who tested positive.
Locked Up: The killer bus driver, burglar who stole Christmas cards and other criminals jailed in Wales in January
The faces of criminals sent to prison in Wales over the past month
20:36, 31 JAN 2021
Updated
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The inside stories on the latest court stories from Wales
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