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Fordâs latest moves come after its splashy introduction last week of its electric F-150 Lightning pickup.
By Keith Naughton, Bloomberg
27 May 2021 08:06
Image: Jeff Kowalsky/AFP/Getty Images
Ford Motor Co. Chief Executive Officer Jim Farley made a bold bid for electric supremacy Wednesday by boosting his companyâs bet on plug-in models by more than a third, to $30 billion, and promising to electrify virtually the entire lineup.
Investors, who have long viewed Ford as an EV laggard, liked what they heard during the automakerâs Capital Markets Day and bid up shares to a five-year high. Since Farley took over took over on October 1, Ford shares have more than doubled.
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