April 27th, 2021
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One of the most sought-after sports podcasts has an unlikely new home. Moving forward, DraftKings will help distribute
The Dan Le Batard Show with Stugotz. According to
The Wall Street Journal, the three-year deal is worth at least $50 million. DraftKings plans to make money on the podcast by selling advertising, as well as licensing it to other platforms.
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In practice, that means the show will continue as a podcast for the next couple of weeks. Then, starting in June or early July, DraftKings will expand its distribution to include YouTube and Twitch, and then beyond that radio and television. In effect, that will give the show a similar reach to the one it enjoyed when it was on ESPN.
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