Ladbrokes hires Neverland to secure maximum ‘Euro exposure’ Share
Neverland to develop its nationwide advertising campaign for this summer’s
UEFA Euro 2020 football championships (11 June to 11 July).
Neverland will work with
BBH London, Ladbrokes’ lead creative agency, to ensure the bookmaker secures maximum coverage and brand exposure during a critical trading period for sports betting incumbents.
During 2020, Ladbrokes launched its ‘
Where the Nation Plays’ advertising campaign, which was abruptly ended as the bookmaker observed the rules of a ‘betting advertising moratorium’ – choosing to terminate all TV and radio campaigns during the UK’s national lockdown.
Under the guidance of BBH London, Ladbrokes has focused on a lighter approach to promoting its heritage brand to wider UK audiences – which saw the bookmaker launch its ‘The One’ campaign during the 2021 Cheltenham Festival.
Ladbrokes hires Neverland for Euro 2020 brief campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
Neverland aims to brew up something special after bagging Tetley creative account
Agency fought off competition from M&C Saatchi, VCCP and Wonderhood Studios.
by Simon Gwynn
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Big Things Happened at the United States Mint in March
One might think that as March takes its turn in the calendar’s monthly procession that the business of the
United States Mint might be settling into a familiar groove. But the following notable moments tell a different story. Far from being a month offering more of the same, March has historically been a time of important beginnings and endings. New mints, new denominations, new commemoratives, and new hires fill out one side of the ledger. The passing of presidents, the resignation of key Mint officials, and the end of an economic monetary standard fill out the other.