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On-trade sales soar 25% as Britain reopens 21st May, 2021 by Kate Malczewski
Britain’s on-trade has come roaring back to life, with sales up by a quarter compared to pre-Covid numbers as venues reopened indoors on Monday 17 May.
Monday’s reopening marked the first time British consumers could drink and dine indoors in 2021
According to market researcher CGA, average sales of reopened bars, restaurants and pubs on the first day of indoor trading were 24.9% higher than on the same day in 2019.
Drink sales were up 21.2% from before the pandemic, while food sales grew by 29.6%.
Following the return of outdoor service on 12 April, Monday’s indoor reopening was the first time British consumers could drink and dine inside since December 2020. CGA previously reported that only one third of venues reopened for outdoor dining last month, meaning that the majority did not get back to business until this week.
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Sales at Britain’s restaurants, pubs and bars were up by a quarter on pre-pandemic levels as consumers returned for the first day of indoor service following lockdown restrictions.
Average sales at reopened venues were 24.9% higher on Monday May 17 than on the equivalent Monday in May 2019, according to data from research consultancy CGA.
Food sales were up 29.6% as consumers took advantage of the opportunity to eat inside again for the first time this year in England and Wales while drinks sales were up by 21.2%.
CGA’s market recovery monitor suggested only about a third (32.9%) of Britain’s licensed premises were able to trade in April, meaning the majority did not reopen until this week.