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Male consumers spur medical aesthetics industry in China By ZHENG YIRAN | China Daily | Updated: 2021-04-29 07:29 Share CLOSE Two men receive facial treatment at the China International Beauty Expo in Beijing on March 31. WANG ZHUANGFEI/CHINA DAILY
Segment in high gear as men make up bigger ratio
Looking good is no longer a women s business in China, judging by the growing number of men opting for medical aesthetics procedures in the country during the last two years.
China s rapid urbanization and consumption upgrade are making a growing number of people realize that being physically attractive places them in a more advantageous position, both at workplace and in daily life.
Two men receive facial treatment at the China International Beauty Expo in Beijing on March 31. WANG ZHUANGFEI/CHINA DAILY
Looking good is no longer a women s business in China, judging by the growing number of men opting for medical aesthetics procedures in the country during the last two years.
China s rapid urbanization and consumption upgrade are making a growing number of people realize that being physically attractive places them in a more advantageous position, both at workplace and in daily life.
Wang Yang, a 27-year-old internet engineer in Beijing, is one of those who swears by medical aesthetics procedures. The young professional gets a Botox injection every six months to reduce his masseter muscle and make his face more symmetrical.