In the highly competitive world of distilled spirits, one of the key elements of every marketing plan is the signature serve. This is the one cocktail recipe, among all the others, that a brand promotes to get the most attention. It’s designed to target the brand’s key audience with a drink that shows their spirit well, plugs into current imbibing trends, and is hopefully not hard to mix for the average bartender or enthusiast at home.
Creative craft bartenders often go their own way, forgoing the branded suggestions and either plug a new product into classic formulas or whip up their own new concoctions that work well with the spirit. But if that includes only 1 in 50 bartenders, and a brand is trying to capture its slice of the $250 billion annual liquor sales in the U.S. alone, they will blast this signature serve cocktail far and wide.
April 22, 2021 | 12:00 AM
While more and more Massachusetts businesses and cultural institutions are reopening as COVID-19 vaccination efforts continue, many residents are still staying home due to the coronavirus pandemic. With that in mind, this week’s BosTen offers a mix of in-person and virtual things to do this weekend. Have an idea about what we should cover? Leave us a comment on this article or in the BosTen Facebook group, or email us at [email protected].
Starting Saturday, the Merrimack Repertory Theatre will be presenting an online version of playwright Dael Orlandersmith’s latest work, “Until the Flood,” which centers around the 2014 killing of Michael Brown by a white police officer in Ferguson, Missouri, as well as the protests, indignities, and change that followed. Tickets for the play, which runs through May 2, can be purchased on the theatre’s website.
10 best events, things to do in Boston this weekend: April 15, 2021 boston.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from boston.com Daily Mail and Mail on Sunday newspapers.
From whiskey slingers, tequila tipplers, to rum bums, I have a cocktail for you! If I had a skylight in the shape of a coupe glass, I’d light it up now.
The Bamboo cocktail, or Bambú as we stylize it at Taberna de Haro and Straight Law Bar, is a light and lovely globetrotter. Originating in Japan (sake and sherry lovers abound), with sherry from Spain and vermouth from France, she’s a shapeshifter across borders.
Here in Boston, I’ve loved this low-alcohol concoction for some time now. The Bamboo, to me, is sort of the catch-all name for an easy aperitivo that fluctuates like a mood ring. Light sherry, dark sherry, red vermouth, white vermút there’s really no battle; we’re going to choose them all.
At the beginning of the cocktail revival in the early 2000s, craft bartenders struggled to rescue Manhattans that had hardly any vermouth in them, vodka martinis instead of gin that had virtually no vermouth, and Old Fashioneds that were a hodgepodge of various traditions smashed together into a kind of post-prohibition fruit salad of whiskey, orange, cherry, and soda.
The Manhattan, still closer to its original than the others, was easier to get back. Proportions moved from three to one of bourbon and vermouth, from to two to one of rye and vermouth, with a healthy dose of aromatic bitters, presented an older version of the cocktail full of the flavors that lovers of this drink enjoy.