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Sales flat but profit rockets higher at Jamaica Broilers

Its most lucrative market, home-ground Jamaica, had mixed results, with sales down eight per cent. “However, the Jamaica operations was able to record a commendable 25 per cent improvement over the prior year by improving efficiencies and the continued enhancing of our customer relationships,” Jamaica Broilers said in a statement accompanying its financial results. It was a reference to the operating performance of the markets, which Jamaica led with a contribution of $1.8 billion, up from $1.4 billion at half-year ending October 2019. About a month after COVID-19’s outbreak in Jamaica, Jamaica Broilers opted to slow the number of birds processed to better manage inventory; rationalised production output for its Best Dressed line of products and feeds; and implemented a five per cent cut in salary for all its staff to lessen the impact of the COVID-19 fallout on its operation.

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