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Netflix　original　drama　Kingdom　was　a　global　hit,　driving　K-zombie　hype　across　the　US　and　Europe. Global streaming giant Netflix Inc. has become a leading platform in South Korea, boasting around 4.1 million paid subscribers and earning over 500 billion won ($453 million) in 2020, up 108% from the previous year, as the company is marking all-time highs for both its number of subscribers and subscription fees. On Jan. 19, app and retail data provider Wiseapp reported that Korea residents spent 517.3 billion won on Netflix last year, with the December amount reaching a fresh monthly high of 58.7 billion won.  The US-based over-the-top (OTT) service has solidified its position in Korea, just five years after its foray into the country. Netflix rolled out its Korea-based services in January 2016, with Chief Executive Reed Hastings saying that viewers would be able to enjoy movies and TV content everywhere in the country through its platform.

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