In the beginning was Genesis.
Not the opening book of the Bible nor the prog-rock band fronted initially by Peter Gabriel and then by drummer Phil Collins as it moved steadily more mainstream into pop.
The new Genesis is the name of a luxury Korean car-maker – and the latest Far Eastern brand to hit UK and European shores gunning for the likes of Audi, BMW, Mercedes-Benz, Jaguar Land Rover and Lexus.
It is promising a no-hassle stress-free ‘we come to you’ sales experience that provides home or office delivery and collection, means no haggling or discounting, and ‘removes the need to visit a dealer ever again’.
Korean premium brand to bring new EVs to market businesscar.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businesscar.co.uk Daily Mail and Mail on Sunday newspapers.
Genesis is the luxury Korean car-maker - and the latest Far Eastern brand to hit UK and European shores gunning for the likes of Audi, BMW, Mercedes-Benz, Jaguar Land Rover and Lexus.
Genesis is a new car brand from Korea aiming to take Britain by storm thisismoney.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thisismoney.co.uk Daily Mail and Mail on Sunday newspapers.