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May 14 2021, 10:00 am | BY Kim Shaw | 1 Comment Nespresso has always believed that coffee can be a powerful force for good, and this conviction is central to the brand’s new communications platform: “Made with Care”. The campaign via Iris Worldwide Singapore launches with a spoken word video for social and digital, in which longstanding brand ambassador and Nespresso Sustainability Advisory Board (NSAB) member George Clooney, together with other friends of the brand, explores what is behind every cup of Nespresso coffee: the deep human care invested in every step of the value chain.   The “Made with Care” campaign, spearheaded by Clooney, brings to life Nespresso’s fundamental beliefs: that crafting high-quality coffee can be both an art and a catalyst for positive change – if care is instilled in every detail. This ethos is embedded throughout the company’s value chain – from the Nespresso AAA Sustainable Quality™ Program, designed to ensure the select

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