The collection consists of tulle dresses in pinks, tartan and classic black.
There is a special fil coupe floral dress, with full puff sleeves, and day dresses in organic cotton with Broderie Anglaise detailing. For outerwear, there are classic trenches, and, as is signature in Rocha’s collection, a special pink coat, here in sparkling tweed.
Apron tops and dresses in tulle can be layered over other items; from slim dresses, to check trousers and short cloque dresses. There are cosy bubble knits, and wool cardigans with pearl decorations around the neck. Everywhere, there are classic Rocha elements; special tinsel, sparkling embellishments, floral motifs, frills and spherical cut-outs and full skirts blooming from neat waists.
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Kelsey LuCourtesy Faye Wei Wei, Simone Rocha and H&M
The unique project, created in collaboration with British artist Faye Wei Wei, features appearances from Kelsey Lu, Helena Bonham Carter and Kaia Gerber
March 11, 2021
Simone Rocha and
H&M launched their hotly anticipated collaborative collection today. To celebrate, the brands have teamed up with British artist Faye Wei Wei for a suitably artful – and Covid-safe – augmented reality project, featuring appearances from Helena Bonham Carter, Kaia Gerber and former AnOther Magazine cover star Kelsey Lu.
Rather than holding an in-person event during the pandemic, both Rocha and H&M opted for a more considered, imaginative alternative. They decided on an innovative digital experience – combining art, fashion, and cutting-edge technology – which viewers can access from the safety of their homes.
The hyper-pretty collection launches tomorrow. Here are the best pieces to shop
10 March 2021 • 5:49pm
Sisters Adwoa Aboah and Kesewa Aboah wear Simone Rocha x H&M
Credit: Amy Gwatkin
Tomorrow, March 11, is the day that we’ll finally be able to get our hands on H&M’s collaboration with Simone Rocha.
The Irish designer has become a star of London Fashion Week in the decade since she founded her label, shaping a look which is at once tough and pretty. Her decadently delicate dresses, treasure-chest jewellery and frilled blouses are the stuff of fashion insider fantasy but the H&M project will see Rocha, who had been on the Swedish retailer’s collaboration wish list for some time, make forays into menswear and childrenswear for the first time.