No more fence sitters in the digital marketing world now
30 Dec, 2020 - 08:40 AM IST | By Mansi Sharma
NEW DELHI: It has been quite a few years that the digital marketing industry is enjoying a fabulous run rate in India. It is a no-brainer that growing internet penetration, cheap data rates, and just the sheer availability of digital entertainment and logistical options have contributed to its stellar rise. While the traditional modes of advertising have been struggling to keep the cash registers ringing, partly because of the continuing dip in the economy and partly due to the Covid2019 lockdown’s impact on businesses across the spectrum, digital marketing enjoyed quite a positive stay in an otherwise positively uncomfortable 2020.
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Mondelez Indiaâs brand Cadbury 5Star has brought a quirky campaign that brings together the perfect fusion of indulgence and technology while manifesting its âDo Nothingâ proposition.
In partnership with Google and conceptualised by Ogilvy, the brand is upping its game a notch higher by introducing the â5Star Do Nothing Assistantâ, the first-ever AI that helps you do nothing.
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While most mobile assistants help you become more productive, the 5Star Do Nothing mode on every android device with Google Assistant gives you more perspective and does the exact reverse. All you need to do is, say Ok Google, eat a 5Star to get your Google Assistant to lean back, relax, and motivate you to do nothing as well.