Plus, the “human experience marketer” behind the search marketer
Carolyn Lyden on May 11, 2021 at 10:00 am
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Good morning, Marketers, and how much of search is controlled by machines?
That’s what I’ve been thinking as I’ve been reading today’s news. We’ve covered quite a few stories around how ads and search providers keep moving to more automated solutions and we’ve covered your varied reactions to it.
Core Web Vitals Might Include Noindexed Pages
John Mueller explains that in some cases the Core Web Vitals ranking signal might be calculated using noindexed web pages
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Webmaster Trends Analyst John Mueller answered questions about Core Web Vitals and how the scores are calculated. He also discussed the possibility of noindexed pages being be used as part of the Core Web Vitals calculation in the new ranking signal that is coming soon.
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Core Web Vitals
The Core Web Vitals are user experience metrics. They are a group of metrics that Google chose to represent how well a web page downloads and presents a good user experience for site visitors.
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Apple killed it this year, and Android needs a shot in the arm
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We all love Android, but come on… Apple killed it this year.
Cupertino hit the ground running with the refreshed iPhone SE early in the year. It showed Android manufacturers how to blend cutting edge performance, flagship features, and an affordable price tag into a winning formula. It’s hard to name an Android equivalent that’s quite as good at all three. Not only did the phone review very well, but it set the benchmark for incredible value this year.
The Apple iPad refresh, the Watch Series 6, and the iPhone 12 series are all predictably competent pieces of hardware too. They’ve refined what we’ve come to expect from Apple products over the years. Cupertino certainly knows how to make and market high-end products, helping to keep Android tablets and smartwatches at an arm’s length. The company also shook up its various subscription services, combining them under the more competitively pri