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Merrell OOH ads
Lively and bold, these OOH ads for Merrell drive home the fact that shoes can be both stylish and comfortable at the same time.
Responses by Bryan Judkins, partner/group creative director, Young & Laramore
Background: Merrell is known for its hiking and trail running shoes, but as the casual footwear market grows, the footwear brand was looking to expand sales of its lifestyle shoes. The timing was perfect to give the beloved Jungle Moc line a reboot. Our goal: Engage a youthful, more style-aware audience of 28-to-40-year-olds and drive sales of one million pairs globally in 2020-2021.