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Photo (cc) 2012 by Gianluca Ramalho Misiti You may have heard about a new problem facing news publishers as they continue to transition to reader revenue “digital zombies,” or paid-up subscribers who rarely or never visit. A study at Northwestern University “found that 49% of subscribers didn’t go to the websites they had paid for even once a month,” according to Mark Jacob of the university’s Local News Initiative. I would argue that this isn’t the worst problem to have, and that it may be more of an artifact of our ability to measure everything in the digital space than it is something new and threatening. Back in the days of print-only, we simply didn’t know how much time people spent with the newspaper. Oh, sure, there were surveys, but you can be sure that most respondents would want to tell researchers that yes, of course, they read every word of that seven-part series on pension reform because, you know, it’s very, very important.

United statesGianluca ramalho misitiMark jacobNews initiativeWashington postNorthwestern universityBoston globeGianluca ramalhoLocal newsBetter newsArizona republicஒன்றுபட்டது மாநிலங்களில்ஜையந்‌ல்யூக ரமல்ஹோ மீசித்திகுறி ஜாகோப்செய்தி முயற்சிவாஷிங்டன் போஸ்ட்