India has seven shortlists across the five categories announced. DDB Mudra leads with four for Stayfree s It s Just a Period . It earned two shortlists each in the Media Strategy and Digital Strategy category. Disney Star India has two in the Data and Analytics category. One is for Democratising data-driven insights to maximise monetisation and the other is for Integrating voice of the consumer in Live telecast . Isobar has also got a shortlist for Isobar has one for Estee Lauder s Estee Lauder Location Based Blockchain Campaign. The Bronze, Silver and Gold winners will be released on 1 March and the Grand Prix and Special Award winners announced on 4 March.
The IPA Effectiveness Awards tell us that big ideas
do work. That patience
is rewarded. That my mum
should recognise my latest campaign. They also invite us to reconsider best practice, and the winners of 2020 were no different.
Superficially, Volvo, KFC and wagamama aren’t obviously comparable. Three brands with wide differences in heritage, recent performance and marketing means: what constituted a calculated risk for KFC in Australia, at roughly £500k investment, was wagamama’s annual advertising budget. Yet there is profound similarity: three brands struggling with the weight of competition, lacking the means to overcome it by spend alone, in categories with illustrious competitors. Each recognised the limitations of best practice in closing these respective gaps: KFC had a brand equity problem limiting uptake that foundational mental and physical availability couldn’t fix; Volvo had a penetration problem that consistent investment hadn’t turned around; wagamama
11 Negros Occidental LGUs receive awards visayandailystar.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from visayandailystar.com Daily Mail and Mail on Sunday newspapers.
Cummins & Partners celebrates 10 year anniversary
January 11, 2021 4:28
Independent agency Cummins & Partners has celebrated a decade since opening its office on 11 January 2011.
The announcement:
Leading Australian independent agency Cummins & Partners is today celebrating its 10-year anniversary across three offices, two continents and 150 employees.
Cummins & Partners opened its doors in Melbourne on 11 January 2011 with Jeep Australia as its foundation client. Over the past decade, it has expanded its footprint with offices in Sydney and New York in addition to Melbourne, amassing a total of 150 employees and a growing collection of clients including Pernod Ricard, Energy Australia, McCain, Absolut, Adore Beauty, Godfreys, Sara Lee and recent wins Heritage Bank, , Indeed, Klorane, Avene, and Sapporo among others.
Executive Producer: Thomas O. Kriegsmann / ArKtype
Pick up the phone. Someone is on the line. You don t know their name, and you still won t when the hour is over, but through this exchange - as you follow a thread of automated prompts - a portrait of your partner will emerge through fleeting moments of exposure. A THOUSAND WAYS takes a simple premise and turns it into magic (The New Yorker).
Under the Radar is thrilled to present A THOUSAND WAYS (PART ONE): A PHONE CALL, the first of an eventual three-part series by Obie Award-winning theatermakers, 600 HIGHWAYMEN, known for exhilarating performances that challenge the very definition of theater.