PPC Analyst and Google Ads Manager job, Johannesburg bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.
Key highlights:
Merkle’s campaign for Twitter, which involved creating a cross-channel strategy that leveraged the best parts of the platform, earned them both the Most Creative Performance Marketing Campaign and Best Integrated Performance Campaign awards. Judges commented that the campaign was “an out-and-out winner in terms of what it’s achieved for performance marketing innovation and creativity.” This allowed Twitter to effectively utilise the data and implement it resulting in impressive results.
The Global Excellence award was presented to Awin and Nike for their campaign which enabled Nike to push their range in the EMEA region, continuing the legacy of their Air Jordan Sneaker product. They successfully embraced affiliate across multiple channels, “resulting in impressive coverage and results.”