Gmail finally reveals all data it collects from phone users, adds privacy labels to iOS app
After YouTube, Gmail now becomes the second most important Google app to get a privacy label.
Ankita Chakravarti | February 23, 2021 | Updated 09:17 IST
Highlights
Google took a very long time to add labels to its major apps.
After YouTube, Gmail now becomes the second most important Google app to get a privacy label.
Google has finally added privacy labels to the Gmail app on Apple App Store. Google took a very long time to add labels to its major apps. After YouTube, Gmail now becomes the second most important Google app to get a privacy label. Some of the popular Google apps that are widely used by iPhone users including Gmail, Google search, Photos, Docs, and YouTube.
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Google shares its view on the impact of Apple s Privacy Policy changes on its partners
Jan 27, 2021 12:32 EST with 6 comments
Apple’s new app privacy notifications and user tracking changes introduced with iOS 14 have seen mixed reception from companies that rely heavily on ad revenue. Facebook, for instance, said that the changes will affect its business adversely since the challenges with collecting identifier for advertisers (IDFA) data affects the ability to serve personalized ads for users.
Today, Google has shared its view of what the impact of the changes will be not only on its own services but also on its partners. The company says in its blog post that Apple’s upcoming App Tracking Transparency (ATT) policy will reduce the ability to gauge ad conversions, resulting in an impact on the bidding process for ad impressions. Additionally, it states that “app publishers may see a significant impact to their Google ad revenue on iOS after Appl