Facebook announced its Q2 2021 earnings today.
The company revealed advertising revenue of $28 billion, a 56% year-over-year increase.
It did, however, warn that Apple s ATT will impact its ad business in Q3.
Despite Apple s anti-tracking privacy changes with iOS 14.5, Facebook is still making a ton of money with its advertising business.
Facebook held its Q2 earnings call today and announced that advertising revenue had passed $28 billion, a 56% year-over-year increase. Noted by Jason Kint, Facebook s CFO, David Wehner, said that the company expects to see an impact on its ad revenue in the third quarter rather than the second quarter. We continue to expect increased ad targeting headwinds in 2021 from regulatory and platform changes, notably the recent iOS updates, which we expect to have a greater impact in the third quarter compared to the second quarter.
Insider Advertising: Why Q3 Will Be Big Test for Digital Ad Duopoly
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Insider Advertising: Why Q3 will be a big test for the digital ad duopoly
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Apple sees positive customer reaction to App Tracking Transparency
Credit: Apple
During the company s Q3 2021 earnings call, Cook was asked how the change to Identifier for Advertisers tracking tag handling was developing, and how it was influencing the trajectory of advertising within Apple s services. We ve been getting quite a bit of customer reaction, positive reaction to being able to make the decision . on whether to be tracked or not, Cook said, adding that the feature seems to be going very well from a user point of view.
Apple s App Tracking Transparency feature requires app makers to obtain consent from users before tracking them across websites and apps using IDFA or other tracking tags. The feature was released earlier in 2021 in iOS 14.5.
Apple posted the financial results from its second fiscal quarter of 2021 on Tuesday, breaking all of the company s third fiscal quarter records with $81.4 billion in revenue. Following are the notes of interest from both the report and the subsequent analyst conference call, with remarks from Apple CEO Tim Cook and CFO Luca Maestri.
Highlights from the earnings report
Published by Apple shortly before its quarterly conference call with industry analysts, Apple reported $81.4 billion in total revenue for the quarter ending June 2021. The figure is year-over-year growth of 36.3% from Q3 2020, when it generated $59.7 billion at the start of the COVID-19 pandemic.