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Ever since Microsoft purchased LinkedIn for a hefty $26.2 billion in 2016, the online giant has been steadily working to break free of its type casting as just a job search community, and instead evolve into a social media tool users can point at more aspects of their business. It s released new features intended to move it towards this goal, including new content and storytelling tools for digital marketers, as well as the re-branded Pages platform last year.
Today, LinkedIn announced a further enhancement to Pages intended to let users build a social media presence and community around not just their companies, but also individual products or services. The new feature is called the LinkedIn Product Pages and will take the form of a new tab on your company s Page, appropriately titled Products.