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Sentosa splits marketing team in two, promotes new director of brand and marketing comms Details 13 April 2021 Sentosa Development Corporation (SDC) has split its marketing and experience team into two separate divisions: the marketing and guest experience division, and the business and experience development division. The new marketing and guest experience division is led by its former director, brand, marketing and communications, Mira Bharin, who has since been promoted to divisional director, marketing and guest experience. In her current role, Bharin (pictured) spearheads the drive for the “One Sentosa” brand experience and service mindset, to build lasting and meaningful guest memories through outstanding service and brand experience.

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