Molson Coors launches Beverage Hub for beyond-beer beverages Molson Coors has entered into three new partnerships – with Jimmy’s Iced Coffee, Lixir Drinks and Tarquin’s Gin & Twin Fin Rum – as it launches a Beverage Hub division dedicated to building beverages beyond beer.
Molson Coors will gain exclusive distribution rights for Jimmy’s Iced Coffee, Lixir Drinks and Tarquin’s Gin and Twin Fin Rum from Southwestern Distillery across its established on and off-premise trade networks in Western Europe.
They join Molson Coors’ own hard seltzer brand Three Fold, and partnerships forged in 2020 with Bodega Bay and Miami Cocktail Company.