With livestreams, China helps boost ASEAN internet sector China Daily | Updated: 2021-04-27 09:25 Vietnamese students check out livestreaming promotion at a Lazada service center in Nanning, the Guangxi Zhuang autonomous region, in August. [Photo/CHINA NEWS SERVICE]
Southeast Asia s digital economy to account for 8.5%of GDP in 2
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NANNING - Thai-speaking tour guide Zhou Xingxing was skeptical when cross-border e-commerce company Tus-Innovation asked her to promote an 85 yuan ($13) stylus to Thai consumers during a livestreaming session weeks ago on Lazada, a leading Southeast Asian e-commerce platform. At first, I didn t have a lot of confidence selling electronic products to online consumers in Southeast Asian countries since I thought they might not have the habit of shopping online, Zhou said.
2021-04-19 06:30:55 GMT2021-04-19 14:30:55(Beijing Time) Xinhua English
NANNING, April 19 (Xinhua) Thai-speaking tour guide Zhou Xingxing was skeptical when cross-border e-commerce company Tus-Innovation asked her to promote an 85-yuan (about 13 U.S. dollars) stylus to Thai consumers during a livestream weeks ago on Lazada, a leading Southeast Asian e-commerce platform. At first, I didn t have a lot of confidence selling electronic products to online consumers in Southeast Asian countries since I thought they might not have the habit of shopping online, Zhou said.
Yet Zhou introduced eight different electronic products in her first one-hour livestream, which was viewed by more than 1,000 people. Although it was far less popular than the livestreams of major online influencers on domestic e-commerce platforms, I saw the potential market of the digital economy in Southeast Asian countries.
Economic Watch: Livestreaming boosts China-ASEAN cross-border e-commerce shanghaisun.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from shanghaisun.com Daily Mail and Mail on Sunday newspapers.