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PROVIDENCE, R.I., June 1, 2021 /PRNewswire/ Bally s Corporation (NYSE: BALY), a leading U.S. omnichannel provider of land-based gaming and interactive entertainment, today announced that it has completed its previously announced acquisition of Bet.Works a U.S. based, sports betting platform provider to operators in New Jersey, Iowa, Indiana and Colorado. The transaction, which includes Bet.Works proprietary technology stack and turnkey solutions comprised of marketing, operations, customer service, risk management and compliance, makes Bally s the premier, full-service, vertically integrated sports betting and iGaming company in the U.S. with physical casinos, online gaming solutions and a B2B2C business model united under a single, preeminent brand. The total purchase price of the acquisition was $125 million, half of which was paid in Bally s common stock, which Bet.Works shareholders agreed to hold for at least one year.
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