Operator
Ladies and gentlemen, thank you for standing by and welcome to The Kraft Heinz Company Fourth Quarter Results Conference Call. [Operator Instructions]
I will now turn the conference over to host Mr. Chris Jakubik. Sir, you may begin.
Chris Jakubik
Head of Global Investor Relations
Thank you, and hello everyone. Thank you for joining our Q&A session today. As you know, during our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties and these are discussed in our press release and our filings with the SEC. We will also discuss some non-GAAP financial measures today, during the call and these non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. And you can find the GAAP to non-GAAP reconciliations within our earnings release.
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In September, Kraft Heinz rolled out its much-anticipated new business strategy to reinvest in brands and to use a platform-based approach for products and the spaces in which they compete.
CEO Miguel Patricio and his leadership team crafted the strategy and established the basic tenets by the beginning of 2020 before the coronavirus pandemic upended business and consumers everyday lives. Kraft Heinz first planned the rollout for early in the year, but then initially delayed it so then-new U.S. Zone President Carlos Abrams-Rivera could provide input. As the pandemic made most meetings virtual, the company rescheduled an in-person investor conference to discuss the new strategy slated for the spring to an online event in the fall.