Five years ago, the future of Swiss winter ski resorts was somewhat dim, after consecutive winter seasons with little to no snow and despite a relatively stable number of tourists. There was a perception at that time that existing resorts would be required to transition into four-season resorts simply to continue to exist. That dim view became somewhat rosier, when the snows returned and top resorts saw the return of skiers in record numbers of visitors for the next three winters, climaxing in 2019. Advertisements
There was also another phenomenon at work. An increasing number of tourists, both an older age group that no longer was as interested in strenuous winter activity, and families with children who have environmental concerns and are geared toward a more natural, eco-tourism experience, visited Alpine resorts in record numbers during the summer.
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