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A short history of watch fairs
March 2017
Although they differ greatly in appearance,
the markets of the Middle
Ages and todayâs big watchmaking
exhibitions share the same commercial
ambitions. These events have nevertheless
become increasingly professional
over time, slowly leaving behind their
educational and universal vocation. A
look at eight centuries of buying fever..
A short history of watch fairs
March 2017
Although they differ greatly in appearance,
the markets of the Middle
Ages and todayâs big watchmaking
exhibitions share the same commercial
ambitions. These events have nevertheless
become increasingly professional
over time, slowly leaving behind their
educational and universal vocation. A