South Korea is not giving up on attracting visitors.
The government is promoting tourism with a series of videos featuring a sound track of traditional music matched with funky modern dance numbers across half a dozen cities from Seoul to Busan. The original tagline was “Come Visit Korea,” but the Korea Tourism Organization has shifted that message to: “Cheer Up the World and Meet You Later.”
The ad campaign first went online this past summer and at the end of the year won an award at the Tourism Innovation Summit in Spain.
In Singapore, a group called Dynasty Travel has partnered with tourism boards in Australia, New Zealand, Hong Kong and Japan with a number of projects aimed sparking demand for travel planning.
The Straits Times
Switzerland also plays off the unabated desire to travel.PHOTO: SWITZERLAND TOURISM
https://str.sg/JKFn
They can read the article in full after signing up for a free account.
Share link:
Or share via:
Sign up or log in to read this article in full
Sign up
All done! This article is now fully available for you
Read now
Get unlimited access to all stories at $0.99/month for the first 3 months.
Get unlimited access to all stories at $0.99/month for the first 3 months.
including the ST News Tablet worth $398.
Let s go!
Spin the wheel for ST Read and Win now.
Co-founder and group CCO Justin Drape to depart The Monkeys
January 21, 2021 1:07
Justin Drape, co-founder of The Monkeys and group chief creative officer, is leaving the agency.
Justin Drape is leaving The Monkeys
Drape will continue working through the transition leading up to his departure.
ADVERTISEMENT
Drape has been instrumental in growing the agency’s creative team and acquiring multiple accolades at D&AD, Cannes, Clio, the Webbys, the AWARD Awards, AACTA Awards, the Mumbrella Awards, the Logies and EY Young Entrepreneur of the Year.
In a statement, Drape thanked all of the talent which has contributed to the agency over the years.
No freight? No worries: Northam artist bikes, trains works to Sculpture by the Sea
We’re sorry, this service is currently unavailable. Please try again later.
Dismiss
Normal text size
Advertisement
Fans of Cottesloe s beach exhibition Sculpture by the Sea might not realise it faces a never-ending, nail-biting struggle for funding, preparing each year’s event on faith that enough donations will be pledged by the eleventh hour.
The exhibition can t even pay artist freight, a fact only too well appreciated by Northam’s Tom de Munk-Kerkmeer.
Tom de Munk-Kerkmeer s work, Birds of Paradise, in flight to Sculpture by the Sea.