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Tourism stakeholders have convened in Krakow, Poland, in the 3th World Tourism Organization International Congress on Ethics to underline the need to continue advancing the ethical framework of the sector. The event, which was conducted on 26-28 April, is one of the pillars of the ‘Enhancing the Understanding of European Tourism’ Project, implemented by UNWTO in cooperation with the European Commission. The Krakow Conference has served to present the UNWTO Recommendations on the Responsible Use of Ratings and Reviews on digital platforms. The guidelines were developed by the World Committee on Tourism Ethics (WCTE) with the collaboration of TripAdvisor, Minube and Yelp.

Pascal lamyTaleb rifaiWorld committee on tourism ethicsWorld tourism organization international congress on ethicsEuropean commissionAssembly of the world tourism organizationUnited nationsWorld tourism organization international congressEuropean tourism projectKrakow conferenceResponsible useWorld committeeTourism ethicsGeneral talebPrivate sector commitmentGlobal code