Rebranding for post-virus tourism
As Thailand readies to welcome visitors back, hotels across the country have transformed their facilities to join the alternative state quarantine scheme for a future of health-conscious travellers
published : 6 Apr 2021 at 04:00
1 Phuket will reopen to foreign visitors under the Phuket Sandbox scheme from July 1. Photo © Tourism Thailand
Over the past year, Thailand s tourism industry has been dealt a heavy blow by the Covid-19 pandemic, resulting in millions of lost jobs according to an International Labour Organization report.
Recently, the Tourism Authority of Thailand (TAT) conducted a survey among 1,884 tourism-related operators and found that 34.7% had shut their businesses due to insufficient income. Meanwhile, at least 136 five-star, medium and small-sized hotels are struggling to survive as part of the government s alternative state quarantine (ASQ) programme.
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