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Downloads If anyone needs a big drink and a knees-up right now, it’s the brewing industry. Sure, off-trade beer & cider sales have spiked by £1.2bn (36.5%) and the supers have shifted an extra 514.7 million (32.1%) litres [Kantar 52 w/e 21 February 2021]. But that’s a mere sip when compared with the damage Covid has inflicted on pub beer sales, which plunged 56% and cost publicans £7.8bn [BBPA]. For brewers, it’s been the perfect storm. The collapse of the pub trade was followed by a spike in packaging material prices, as brewers scrabbled to pour beer originally destined for hospitality into new retail packs. Even BrewDog, the craft beer pioneer that had grown into a global empire with an estimated value of £1.5bn after being set up by two friends in 2007, was suddenly facing ruin.

United kingdomSally mckinnonCombie cryanMolson coorKevin fawellWeston mckinnonSimon theakstonHeineken birra morettiChris miltonJessica markowskiHannah dawsonJames wattCallum matthewsRob hallworthHenry westonsMolson coors