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Sudarshan Venu led TVS Motor Company to invest INR 1,000 crore in electric vehicles
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Sudarshan Venu led TVS Motor Company to invest Rs 1,000 crore in electric vehicles
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Sudarshan Venu charts TVS Motor Company s electric road map
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TVS Motor to invest Rs 1,000 cr to manufacture electric vehicles BusinessToday.In © Provided by Business Today TVS Motor to invest Rs 1,000 cr to manufacture electric vehicles
India’s largest two-wheeler maker TVS Motor has committed Rs 1,000 crore to manufacture electric vehicles under a separate vertical. The company has set up a dedicated factory for the manufacturing of these e-vehicles, which it says is scalable. The EV plant is expected to have a capacity of around 1 lakh units a year, including both two-wheelers and three-wheelers.
The company is also developing an integrated vehicle structure, with manufacturing of battery and other critical parts managed in-house.
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Surrogate ads face stricter rules
The Advertising Standards Council of India (ASCI) has brought in more stringent rules to clamp down on surrogate advertising of tobacco and liquor, says The Times of India.
Why it’s important: Distribution of these new brand extensions has become easier with the boom in e-commerce. Earlier surrogate advertising used to entail bottled water, soda, music CDS or even an airline (Kingfisher). Fresh norms: Extensions of liquor and tobacco brands that have been launched, but haven’t yet completed two years, need to achieve a net sales turnover of Rs 20 lakh per month from launch.