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May 11, 2021 10:09 MilkLab has launched a new brand strategy, ‘The Milk You Choose Matters’, via 72 and Sunny. This is the first work 72 and Sunny has done for the Freedom Foods Group barista milk brand since the agency was named creative partner in February. One of the OOH assets for MilkLab’s campaign via 72 and Sunny The campaign will run across outdoor, social media, and street murals with local artists. The murals will be in Melbourne, Sydney, and Brisbane. ADVERTISEMENT Luke Martin, head of product at 72 and Sunny, said: “As a coffee snob, I know that the milk you choose matters. And the fact that MilkLab is designed for coffee, there is no better brand to bring awareness to this truth. Collaborating with the crew at Freedoms Foods and the amazing artists that brought the campaign to life was super fun. I look forward to seeing it out in the world and here’s hoping that every Aussie from now on enjoys great coffee with milk that was designed for it.”

ChinaAustraliaBrisbaneQueenslandMelbourneVictoriaSydneyNew south walesAustralianAussieLuke martinAnna macdonaldGolden circleAustralian national universityFreedom foods groupFreedom group