SuperOrdinary Receives Growth Equity Investment From Alliance Consumer Growth
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NEW YORK, Jan. 6, 2021 /PRNewswire/ SuperOrdinary, a leading partner for rising star beauty companies entering the Chinese market, and Alliance Consumer Growth ( ACG ), a leading consumer-focused growth equity firm, today announced today that ACG has completed a minority equity investment in SuperOrdinary. ACG was joined by SuperOrdinary s existing investor, the Puig family, in this round of financing.
Founded in 2018, SuperOrdinary is a fast-growing brand management and distribution company, working with best-in-class global beauty brands to establish and scale their businesses in China via cross-border and domestic channels. SuperOrdinary is creating a global brand family of Millennial and Gen Z lifestyle, beauty, and wellness brands, today including names like Farmacy, Supergoop, Drunk Elephant, The Ordinary, OUAI Haircare, and Milk Makeup.
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