Click on the Image to watch the TVC.
Mondelez Indiaâs brand Cadbury 5Star has brought a quirky campaign that brings together the perfect fusion of indulgence and technology while manifesting its âDo Nothingâ proposition.
In partnership with Google and conceptualised by Ogilvy, the brand is upping its game a notch higher by introducing the â5Star Do Nothing Assistantâ, the first-ever AI that helps you do nothing.
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While most mobile assistants help you become more productive, the 5Star Do Nothing mode on every android device with Google Assistant gives you more perspective and does the exact reverse. All you need to do is, say Ok Google, eat a 5Star to get your Google Assistant to lean back, relax, and motivate you to do nothing as well.
Bajaj Pulsar introduces customised font to engage with riders on social media
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The âPulsar Stuntâ font is available as GIFs and stickers on Instagram and other messenger apps like WhatsApp, and on the Pulsar website.
Bajaj Auto has launched a âPulsar Stuntâ font for the dynamic digital audience as a unique way to engage with its customers on social platforms. Inspired by its 10 million-plus community, the animated stunt font is crafted drawing inspiration from daily thrills experienced by every Pulsar rider. The font is available as GIFs and stickers on Instagram and other messenger apps like WhatsApp, and on the Pulsar website.
Mondelez India introduces Bournvita Crunchy biscuits, enters wholesome biscuits segment
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The company announced the launch with an Ogilvy conceptualised ad, which takes on the notion of wholesome biscuits being boring.
Mondelez India, a leading snack company, has announced a new addition to its enviable brand portfolio that includes the likes of Cadbury Dairy Milk, Cadbury Bournvita and Oreo.
As per the brand, the newest entrant is Bournvita Crunchy biscuits that are âA Crunchy Bite of Wholegrains & Berriesâ. It also becomes the newest member of the Bournvita family, which already houses Cadbury Bournvita, a chocolate health drink; Cadbury Bournvita biscuits; and Cadbury Bournvita Fills, a morning snack.
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Bajaj Auto has launched a ‘Pulsar Stunt’ font as a way to engage with its digital audience on social platforms. The animated stunt font draws inspiration from everyday thrills experienced by Pulsar riders. The Pulsar Stunt font is available as GIFs and stickers on Instagram, messenger apps like WhatsApp, and the Pulsar website. Ogilvy has conceptualised the idea with artist and creative director Ganesh Shinde creating the font.
As a part of the digital stunt, each of the 26 letters and 10 digits has been put together and designed from real-life images, which have then been translated into illustrations. The font aims to help riders express themselves more authentically online.
Mondelez India enters wholesome biscuits segment with Bournvita Crunchy, unveils TVC
Conceptualised by Ogilvy, the TVC funnily breaks down the label of wholesome snacks being boring and reiterates that one can focus on their well-being without compromising on the taste by letting consumers know that âAb badon ke bhi bahane khatamâ
Click on the Image to watch the TVC.
Mondelez India, which operates in the chocolate, beverages, biscuits and candy categories, has announced its expansion into the wholesome biscuits segment with the launch of Bournvita Crunchy. With this new launch âA Crunchy Bite of Wholegrains & Berriesâ, the company is strengthening its âBetter for Youâ product offering, fulfilling the constantly evolving snacking needs of consumers looking for balanced indulgence. Bournvita Crunchy will be available on shelves, across the country, from this month.