A 1930s studio shot of Walt Disney with his favourite rodent, Mickey Mouse
Credit: Alamy
With the Disney Mickey Mouse x Keith Haring Collection, Swatch has become the latest brand to celebrate Disney’s hero character by using his image on a timepiece. And, Swatch being Swatch, it has done so with extra flair, involving dial art from the studio of the late Keith Haring.
A long-time promoter of the idea of watch dial as canvas, Swatch has collaborated with artists including Kiki Picasso and David LaChapelle and, in 2018, the brand worked with Damien Hirst on another Mickey Mouse watch, which sold out in record time.
BEIJING, January 11. /PRNewswire/. Dear friends,
The year 2021 is filled with new hopes and aspirations. This new year is also the Year of the Ox in the Chinese lunar calendar. The Ox, one of the first animals to be domesticated, played a huge role in agricultural civilizations. In the eyes of the Chinese people, oxen are hardy and strong. Here in Beijing, I wish you a happy and healthy New Year!
2020 was an extraordinary year. It brought many difficulties and hardships to the world. The sudden outbreak of COVID-19 hit the human community. Under the command of Chinese President Xi Jinping, through the painstaking efforts of the whole nation, China has made great achievements in epidemic prevention and control. China also became the only major economy in the world to achieve positive growth in the past year.
The 11 most dazzling watches to celebrate the Chinese New Year of the Ox
The Ox is a symbol of diligence, persistence, and honesty - and these timepieces are unforgettable
A tribute to Chinese New Year in the form of the Swatch Ox Rocks 2021
One of the biggest celebrations in southeast Asia, Chinese New Year centres around the traditional lunar calendar and marks the end of winter and the start of spring. Celebrations begin on the day of the first new moon between 21 January and 20 February and continue for 15 days.
The Chinese zodiac, or
shengxiao (roughly translated as ‘born resembling ), is based on a repeating cycle of 12 years, with each year, and those born during it, being represented by an animal and its reputed attributes. For 2021, the Lunar New Year will begin on 12 February and will welcome in the Year of the Ox.