Interview: Keith Murphy
Editor’s Note: This story originally appeared in the Spring 2021 issue of XXL Magazine, on stands now.
It would simply be too easy to categorize 25-year-old Blxst as the latest rapping-singing product to break out of the West Coast hip-hop scene. Instead, the sleepy-eyed 1990’s baby, who has been compared to late O.G. hook king Nate Dogg and platinum-plus Compton phenom Roddy Ricch, is carving out his own lane. “The West Coast is really known for being gangsters,” Blxst says. “Now, we are experimenting. We are having fun with it.” The South Central, Los Angeles-born artist is also a beatmaker, songwriter and sound engineer. Blxst’s self-produced, 2020 debut EP,
Music Industry Moves: Red Bull Records Boosts Executive Staff, Loeb & Loeb Expands in Nashville
Jem Aswad, provided by
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Red Bull Records has bulked up its staff with a number of hires and promotions.
Nikki Cox will serve as the label’s Chief Marketing Officer, leading the organization’s efforts across marketing, digital, publicity, and streaming. She formerly served as VP of both global commercial marketing and international marketing at Capitol Records, and a senior post at EMI Music Australia before relocating to Los Angeles in 2014.
Storme Whitby-Grubb will serve as chief creative officer, overseeing all creative activations, content, and special projects. With over 20 years in artist management and creative production, she has developed creative campaigns and concepts for clients including Interscope, Atlantic, Capitol, and multiple artists. She was most recently with the creative agency Imagu Creative.