Photos by AP/Arizona Cardinals At left, Reggie White during his Packers days, at right, J.J. Watt during his introductory press conference with the Cardinals.
The legendary defensive lineman shocked the NFL world when, as a free agent, picked to go to a team no one expected.
And it happened well before J.J. Watt ever thought about being in the NFL.
Tuesday marked the anniversary of Reggie White making the eye-opening decision to join the Packers and leave the Eagles in free agency on April 6, 1993. Certainly, the shockwaves it created were even deeper than Watt s decision to come to the Cards – not only because White was one of the first real unrestricted free agents in a new-look NFL, but because White s former team, the Eagles, very much wanted to keep him. Watt, of course, had been released by the Texans to become a free agent.
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BBDO Launch Powerful Campaign for Lidl Ireland and the LGFA
February 12, 2021
BBDO Dublin has rolled out a powerful new campaign for Lidl Ireland to mark its sponsorship of the Ladies’ Gaelic Football Association (LGFA).
The new campaign, which is called Level the Playing Field, will run across TV, OOH, press, radio and digital channels, acknowledges the generations of players who have battled for equality and serves as a rallying cry for all present and future players.
Lidl Ireland has been supporting the LGFA since 2015 and during that time it has invested more than €4m into the partnership. According to research carried out on behalf of Lidl Ireland in 20201, 85% of LGFA female members recognise the uplift in support over the last four years, specifically in the media and among the general public. The research also found that 51% of females claim that they are currently participating in sport, an increase from 2017. However, 31% of girls who used to participate in
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