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By Ian Quinn2021-04-16T12:01:00+01:00
Asda says it will prioritise availability of key SKUs
Asda has told suppliers it plans to cut SKUs by up to 40% as a major range review rolls out ahead of the arrival of the Issa brothers.
Stores will be transformed into a simplified “discount model”, reducing ranges to prioritise availability of key SKUs, alongside innovation in growth areas such as vegan and organic, Asda has promised.
The category transformation programme, dubbed End2End, will also see space handed over to a major rollout of in-store concessions, including partnerships with B&Q, Decathlon and a raft of food-to-go providers in an ‘all under one roof’ strategy.
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