Cloud4Wi Named Top 5 Marketing Vendor in the OnCon Icon Awards
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OnCon This award is a testament to our team’s commitment to marketing innovation. Cloud4Wi continues to help companies take their marketing initiatives to the next level, by providing the tools they need to deliver personalized experiences.” said Andrea Calcagno, CEO and Co-Founder at Cloud4Wi. NEW YORK (PRWEB) January 26, 2021
Cloud4Wi, the industry’s leader in location-based customer insights technology, announced that it was named a Top 5 Marketing Vendor in the OnCon Icon Awards.
The company was selected by the marketing community based on peer recognition of performance, impact, and contributions.
What is broken that a CDP will fix?
What functionality would a CDP replace in your marketing stack?
Kim Davis on January 22, 2021 at 10:26 am
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The debate about CDPs how to define them, whether they’re must-haves, and what they would replace in your existing stack came roaring out of 2020 and will rage through 2021.
Just this morning, in our MarTech Today newsletter, we commented on the LinkedIn discussion sparked by this update from Scott Brinker:
Of course, one question immediately raised here, as marketing consultant Jordie Van Rijn pointed out, is “what a ‘custom’ CDP is.” NTE Growth Hacker Odd Morten Sørensen asked if building their own meant building “from scratch,” and Tealium CMO Heidi Bullock piled on by asking what “from scratch” meant.
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Predictions: 14 digital marketing predictions for 2021
From the demise of third-party cookies and privacy-first marketing, to the reinvention of email and the reign of content, CMO asks the experts about what digital marketing will hold in 2021
In 2021 savvy marketers will continue to embrace creative ways of connecting with consumers to build awareness and drive demand through online touchpoints and digital insights in their campaigns. And with the absence of large events and in-person gatherings, restricted, by year’s end we could have smaller events with much richer digital integrations based on the learnings from 2020, says Cohesity CMO, Lynn Lucas.
In everything, digital must be the channel, according to Capacity Digital CEO, David Karandish. “The traditional workplace is dead. We can’t assume business will be done in person, in the same location anymore. The definition of ‘availability’ is also shifting and people are unplugging from the matrix a bit,” says Kara